Chapter 4 PR Agency is a part of Chapter 4 Group that is present across Central and Southeast Europe as the exclusive affiliate of the leading global PR and communication network Burson-Marsteller. Our strategic apparoach to communications and innovative projects we create for the clients, strengthen their corporate and brand reputations. We provide the clients with counsel, development and implementation of communication plans that include a specter of services focused on their stakeholders. By providing...
  • ZAŠTO ĆU SE VRATITI NA SPARK.ME KONFERENCIJU
    29.05.2019
    Godinama svakog maja pratim na Twitteru priču o Spark.me kao neverovatnoj konferenciji sa sjajnim predavačima, dobrom energijom, divnom publikom. Da je to spoj znanja i iskustava velikih svetskih imena iz različitih...
  • PR AGENCIJA – ODGOVORI NA PET ČESTIH PITANJA
    17.05.2019
    Dok si trepnuo, završio desetine kampanja, stotine događaja, kilometre izveštaja, hiljade sati sastanaka, pojeo onoliko ručkova i rekao „ekspert za korporativne komunikacije“, eto ti je decenija rada u PR agencijama,...
  • ZBOG ČEGA NI JEDAN USPEŠAN BIZNIS NE MOŽE BEZ PR-a
    01.03.2019
    Komunikacija, liderstvo i koordinacija predstavljaju menadžerski trio modernog doba. Iako suštinski važna, komunikacija ume da bude zapostavljena sve do trenutka kada postoji neki poslovni problem koji treba rešiti...
  • the body shop arrived to delta city shopping center
    25.06.2019
    The Body Shop, the original British brand inspired by nature, from June 7th is available in the Delta City Shopping Mall. Recently the retail store was openede at Ada Mall, the newly opened shopping...
  • FAKE NEWS AND MEDIA LITERACY IN THE 21ST CENTURY
    20.06.2019
    According to Cambridge's definition, “fake news” are fake stories that look like legitimate news and spread fast across the internet and other media to affect the public's political views with a...
  • new summer treats at MCCAFÉ
    19.06.2019
    Our client McDonald's, which has McCafe within its 14 restaurants, offers a numerous cold and hot beverages as well as refreshing treats. Beginng of the summer is the time when McCafe complements its...
  • HERBAL ESSENCES - irresistible power of nature
    18.06.2019
    Herbal Essences, a brand for hair care of Procter & Gamble company, arrived in Serbia. Herbal Essences and the Royal Botanic Gardens of The Great Britain united with aim to apply the latest...