Chapter 4 PR Agency is a part of Chapter 4 Group that is present across Central and Southeast Europe as the exclusive affiliate of the leading global PR and communication network Burson-Marsteller. Our strategic apparoach to communications and innovative projects we create for the clients, strengthen their corporate and brand reputations. We provide the clients with counsel, development and implementation of communication plans that include a specter of services focused on their stakeholders. By providing...
  • PARTNERSTVO u biznisu
    15.01.2020
    Kažu da su dve glave pametnije od jedne i to je dovoljan razlog da dosta ljudi, preduzetnika i vlasnika malih i srednjih preduzeća, uključujući i mene, uđu u poslovna partnerstva. Međutim nisu tu samo glave tj. mozgovi...
  • PARTNERSHIP IN BUSINESS
    15.01.2020
    They say two heads are smarter than one and that is enough reason for a lot of people, entrepreneurs and small and medium-sized businesses, myself included, to enter into business partnerships. However, it is not just...
  • in memoriam of harold burson
    14.01.2020
    Harold Burson, a founder of the giant Burson-Marsteller and the most influential P.R. person of the 20th century, hailed by the industry publication PRWeek in 1999, died at the age of 98 on Friday in...
  • Top opportunities and challenges for PR pros in 2020
    13.01.2020
    Leaders from across the industry weigh in on the most exciting developments that communicators will face in the coming year. Industry pros face many challenges, from the continued fragmentation of...
  • Nenad Miscevic for ekapija - i will remember in 2019
    10.01.2020
    Nenad Miscevic, CEO of PepsiCo for Western Balkans and Baltic countries, in an interview for portal eKapija, looked back at the year behind us and highlighted the moments that marked it. Among all he...