Chapter 4 PR Agency is a part of Chapter 4 Group that is present across Central and Southeast Europe as the exclusive affiliate of the leading global PR and communication network Burson-Marsteller. Our strategic apparoach to communications and innovative projects we create for the clients, strengthen their corporate and brand reputations. We provide the clients with counsel, development and implementation of communication plans that include a specter of services focused on their stakeholders. By providing...
  • Adbooka – za profesiju i NURDOR
    02.12.2019
    Marketing mreža je ove jeseni, povodom 5. jubilarnog festivala integrisanih komunikacija KAKTUS 2019, pokrenula još jedan, po mom mišljenju revolucionaran projekat. U pitanju je Adbooka, višestruko značajna publikacija...
  • NEMOJTE PROPUSTITI NOVU ULOGU PR-a
    12.11.2019
    Kako vidite PR industriju i ulogu PR profesionalaca danas? Odnosi s javnošću su doživeli veliki skok u prethodnih par godina pokazavši se u liderskom izdanju. Investicije i veštine koje smo razvijali s „širom slikom“ na...
  • DON`T MISS IT: PR REINVENTED
    12.11.2019
    How do you see PR industry today and the role of PR professionals? Public relations have had a major leap in the past few years with PR professionals stepping up and showing a true leadership role. The investments and...
  • the new role of pr
    05.12.2019
    Tamara Bekčić, director and co-founder of Chapter 4 PR agency, spoke about the transformation and new role of the PR industry for the first issue of Adbooka. Tamara pointed out that public relations...
  • Bridgestone Dealer Convention 2019
    04.12.2019
    The two-day Bridgestone meeting with dealers from across the Adriatic region was held this week in Belgrade, during which representatives of the Bridgestone company presented the results of the year...
  • 5 TRENDS FOR 2020
    29.11.2019
    New challenges and huge new opportunities are ahead. Each one is a powerful opportunity to build new products, services, campaigns, brands and more that people will love in 2020 and beyond. So here...