How PR pros should prepare for a year of change
PR has come a long way in the last 10 years, with disruptions in digital and social media, shrinking newsrooms and new realities for communication professionals. Who could have predicted in early 2001 the way social media would change how we consume information? PR pros know that the future will always be a changing, moving target, and being an effective communicator means being highly adaptable. At the follwing link you can read about challenges and the immense opportunities for the year ahead in PR industry.