Mastercard study - Eight out of ten Europeans make purchases via smartphones
06.12.2018

Mastercard study - Eight out of ten Europeans make purchases via smartphones

The result of a representative pan-European survey that has been commissioned by Mastercard shows that 80% of the European citizens use their mobile devices for making purchases, 41% of them do so often or even always. This study shows that speed and convenience are the key drivers for mobile shopping and that clothing and accessories are the most popular items for mobile commerce. Especially the people in UK (22%), Ireland (21%), Spain and France (20%) see enhanced safety as an important key driver to buy mobile whereas Polish (63%), Germans (59%) and Swiss (56%) seem to be the most efficient smart shoppers as they favour speed over other criteria. For more information follow the link https://www.bizlife.rs/biznis/poslovne-vesti/cak-se-i-praznicna-kupovina...