the new role of pr
05.12.2019

the new role of pr

Tamara Bekčić, director and co-founder of Chapter 4 PR agency, spoke about the transformation and new role of the PR industry for the first issue of Adbooka. Tamara pointed out that public relations has taken a big leap in the past few years, showing itself as a leader, and as a result of this growth, we see that PR is taking the lead in many conversations about brands and companies, online and offline, through various channels, development content, innovative projects and partnerships. The whole interview can be at https://bit.ly/2Rj1TKx