PR crises that have defined 2019
16.09.2019

PR crises that have defined 2019

There are four months left in 2019, but it already feels like we’ve witnessed a year’s worth of scandal and crisis. For all that has changed about PR in the last several years, a couple of constants have stood out: a skeptical, outrage-prone consumer audience and a social media environment that thrives on online stone-throwing. The experts’ advice? Be transparent. Be proactive. Have a crisis communications plan. It’s not novel advice—so why is there a new company every year trying to jam a finger into the reputational dike? If you want to see the companies that found themselves underwater in 2019 go to: https://www.prdaily.com/pr-crises-that-have-defined-2019/