public relations - agents of businesses change
19.11.2019

public relations - agents of businesses change

Tamara Bekcic, director and co-founder of Chapter 4 Agency for the new issue of Business Magazin spoke about the changes that the industry of public relations has experienced in the past, as well as the challenges that the profession is facing with. Among all, she emphasized that PR takes the lead in many internal and external conversations around brands and companies, online and offline, and that there are no two same companies, two same clients or brands, therefore PR efforts involve the application of knowledge and experience on the one hand, and on the other hand there is a great space for content, creativity and dialogue. The whole text can be read in the latest issue of Business Magazin.