Time to refresh the Barcelona Principles
19.07.2019

Time to refresh the Barcelona Principles

Measurement has never been more important for PR practitioners.A recent study revealed that many executives either don’t know what PR is or don’t value its contribution to their bottom line.Yet PR pros have been debating the finer points of how to measure their campaigns for over a decade, the foundational text for many being the Barcelona Principles. These guiding tenets were an attempt by some to change the conversation around measuring communications from looking at how much effort was expended to what an organization reaped from all that work. PR pros have been relying on Barcelona Principles for 10 years, but is it time to change them now? For more informations visit: https://www.prdaily.com/is-it-time-to-refresh-the-barcelona-principles/