YOFIX AWARDED FINAL €100,000 PRIZE IN PEPSICO’S EUROPEAN NUTRITION GREENHOUSE PROGRAMME
Israel-based start-up, Yofix, one of the 10 finalists in PepsiCo’s European Nutrition Greenhouse programme, has been awarded the final €100,000 grant following a six-month journey. Yofix, which makes clean-label plant-based fermented dairy alternatives impressed PepsiCo’s selection committee with its strategic launch and significant retail growth during the programme.
Earlier this year Yofix was announced – along with nine other breakthrough brands in the food and beverage sector – as a finalist in the second edition of PepsiCo’s Nutrition Greenhouse in Europe. Over the past six months, each start-up has received dedicated mentorship from a carefully selected PepsiCo expert to help them overcome market challenges and address important early-stage business issues such as corporate structuring, marketing positioning and branding.