360⁰, 365 or how to lead consumers lead to the shelf?

Sanja Bušić, WB Marketing Manager at PepsiCo, in an article for the portal Marketing Mreža talk about digital communications channels, as well as new sales strategies.

Read the complete text at: http://marketingmreza.rs/360%E2%81%B0-365-ili-kako-potrosaca-dovesti-do-police/
Something more about integrated communications Sanja spoke at the recently held debate "Keepin' it 360°", on the occasion of this year's Kaktus festival.