4 Ways PR and Marketing Pros Can Use Hashtags

The hashtag is one of the most fundamental elements in social communications, with 83 percent of all social campaigns in the past year featuring nothing more than a prominent hashtag. PR and marketing professionals should pay attention, because they will be the key to campaign success in 2015.

Here are 4 ways brand managers can use hashtags to get the best results:

1. Increase your brand’s engagement.
2. Create and join debates.
3. Increase your reach by carefully choosing hashtags.
4. Use the proper social networks.

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