7 Tips to Make Your Brand a Must-Follow on Twitter

A few interesting tips for making your Brand Must-Follow on Twitter: 1.Listen before engaging: In order to become a must-follow, you must figure out what would make your target market want to follow you. Take the time to listen. Find out what is trending. Use tools like HootSuite or Tweetdeck to find out who is following you and what they are saying.
2.Find your voice: Take what you learned from listening and design your voice based on who is following you and what they want to hear. Do they want serious, sarcastic, instructive or informative tweets?
3.Ask yourself, “If I didn’t work for this company, would I tweet this content?”: Not everything your organization does is going to interest your followers; find the most interesting nuggets and highlight them.
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