Apps main reason for buying smartphones according to Ericsson ConsumerLab report

Apart from the desire for better or faster internet access, the main reason for buying a smartphone is to gain access to mobile apps, according to Ericsson ConsumerLab’s Emerging App Culture report. The report is the result of research conducted in the high-growth markets of Russia, India and Brazil, and also reveals that new smartphone users embrace apps at the same pace as mature users. In addition, 69 percent of smartphone users in the survey accessed internet using apps on a daily basis and 20 percent used data-intensive services like video, TV, maps or navigation apps daily.In terms of respondents’ daily app usage, 49 percent reported using apps for social networking, 39 percent for chat, 31 percent for weather forecasts, 26 percent for news, 20 percent for maps, GPS and navigation, and 12 percent for timetables and traffic.Complete report you can find at:
http://www.ericsson.com/res/docs/2012/ericsson_emerging_app_culture.pdf