Big Data Made Obama President for the Second Time

Many people know that Barack Obama won his second term as President of the United States largely through the voices of young people, women, people of color, and members of trade unions. Less well known is how Obama managed to attract these groups more effectively than the campaign of Mitt Romney. The answer lies in a team of over 100 professional analysts and an efficient software tool for the analysis of large datasets – HP Vertica. HP Vertica is a cutting-edge analytics platform, created specifically to work with the so-called Big Data. With intelligent methods for compressing the information, it reduces its storage cost and accelerates access to it up to 90%. The solution stores data in columns rather than rows, and caches them in memory to speed up queries between 50 and 1,000 times. Efficiency is enhanced by the possibility of massive parallel processing, where work on the analysis of large amounts of data is distributed across multiple hardware resources with a shared computing power.The software solution HP Vertica has become the foundation of a comprehensive platform for analysis and making informed decisions in an election campaign, led by over 100 analysts, explained Chris Wegrzyn, Director of Data Architecture at Democratic National Committee in the U.S., which was the technological leader of the presidential campaign of Barack Obama in 2012.