Burson-Marsteller and Medicom Announce Strategic Agreement

Burson-Marsteller, Korea’s premier global public relations and communications consultancy, and Medicom, Korea’s largest domestic digital communications agency, today announced a strategic cooperation agreement that will provide the combined service offer of the two firms to Korean and multinational clients. Under the terms of the agreement, the two companies will work collaboratively on the development of new client business in Korea and overseas. Each partner will also be able to offer the services of the other to existing clients to provide a broader range of service where required.