A creative approach to communication path to the hearts of consumers

Our colleague, Olivera Petrović for the Bosnian Daily newspaper wrote author''s column on the
subject of the current campaign Chipsy Domaćinski. In the new creative campaign, Chipsy''s brand ambassador Sergej Trifunović interprets three roles.
According to her, the TV advertising campaign has notable undergorund and has continued on through the website, where consumers have the "Domaćinski bećarac" and activities on social networks have resulted in a large number of comments and users. New Chipsy campaign is focused on forgotten family values and tradition.