Creativity in PR

Everyone agrees on the fact that creativity is very important in PR campaigns, sometimes even a precondition for success. While we are waiting for thiy year`s results, here is a reminder of what the global study showed last year, on the subject of creativity in public relations:

www.holmesreport.com/featurestories-info/14370/Creativity-In-PR-2013-Budget-Emerges-As-Biggest-Barrier.aspx