Does CSR Really Contribute to Reputation?

Lately we have witnessed significant generalizations in our profession. Nothing is either completely black, nor completely white. We have very little time, yet the need to educate our partners, clients and associates, about PR seems to be growing. Does CSR really contributes positively to the corporate reputation, to what extent, what else we need to know about the circumstances... The author of this interesting blog post has tried to answer all of these. Great piece which we highly recommend: www.linkedin.com/news?viewArticle=&articleID=5574081778110431312&gid=116638&type=member&item=94548316&articleURL=http%3A%2F%2Fcsr-communication%2Eblogspot%2Ecom%2F2012%2F02%2Fdoes-csr-really-contribute-to%2Ehtml&urlhash=lMUp&goback=%2Egde_116638_member_94548316