Ericsson ConsumerLab: Living in Cloud

The research – conducted in a number of locations, including the US, parts of Europe and Japan – found that consumers are increasingly connecting to the internet via their smartphones before they even get out of bed. In 2011, 35 percent of US Android and iPhone users said that they interacted with such non-voice apps as Facebook on their smartphones before rising. The ease of internet access is enabling consumers to utilize an increasing number of cloud-based services to perform everyday tasks. The app culture is turning into a new way of living and is now also spreading to tablet users and other devices.