Ericsson’s LTE Broadcast Solution Wins Connected TV Award

Ericsson announced that it has won a Connected TV Award for its LTE Broadcast solution in the category for ‘Outstanding Technology Innovation.’ Responding to the growing consumer demand for TV Anywhere, Ericsson''s new LTE Broadcast solution enables operators and their media partners to provide premium services with guaranteed quality and cost-efficient delivery over LTE, bringing with it new sources of revenue.
The Connected TV Awards, which debuted in 2011, recognize service and technology innovation, market impact and business thought leadership in the Connected TV marketplace.
As the world’s first complete solution for broadcast video over LTE networks, Ericsson’s offering provides operators with the ability to deliver consistent service quality, even in tightly crowded areas, such as stadiums and city centers. The solution, which was launched at Mobile World Congress 2013, unites three new technology standards:
HEVC (High Efficiency Video Coding) - the new video compression standard promises to half the bandwidth required to transport video content compare to today''s leading implementation of MPEG-4 AVC.
MPEG DASH (Dynamic Adaptive Streaming over HTTP (DASH) - simplifies and standardizes the adaptive delivery of video to consumer devices, ensuring a better quality of service, greater efficiency and opening opportunities for monetization
eMBMS (Evolved Multimedia Broadcast Multicast Service) - a 3GPP standard that enables mobile networks to offer broadcast/multicast services dynamically to offload issues of popular content in dense consumption scenarios, reducing the cost of service delivery over the radio network and for backhaul.