"Every day tastes better with a smile" on serbian public relations association (dsoj) website

Chipsy campaign "Every day tastes better with a smile" was presented on Serbian Public Relations Association, as first of many to come that will be similarly presented to the public and colleagues in order to emphasize successful campaigns and explain mechanisms and challenges behind their success. Ljiljana Radosavljevic, communication manager at PepsiCo, presented on this occasion social responsibility aspect of this campaign and also a mechanism of following prize game. Campaign is realized by Marbo Product, with institutional support of Ministry of education, science and technological development.

You can read full text on: http://pr.org.rs/predstavljamo-kampanju-svaki-dan-ima-bolji-ukus-uz-osmeh/