The future of marketing is in the personalized approach!

Marketing is by nature a line of business that dictates trends and among the first to respond to changes, and thus on digital transformation because digitizing and marketing go hand in hand. Today's time is rightly called "the age of the buyer," or era, "of the Internet of me."

In contrast to the traditional marketing, the customer is now the one who defines what channels of communication wants to use, which is informed to assess products and services and engaged to continue to talk about it. It is inconceivable that the purchase process is identical for the two individuals, so the requirements for today's marketing employees is to develop more agile, more flexible and manoeuvrable approach to customer strategy. From the customer's perspective, this adaptive approach needs to run smoothly, and yet to be structured, planned and measurable from a marketing perspective, as a business process. You will agree, that is not an easy task at all.

Studies show that up to 70 percent of the ratings that the buyer gives for the experience in the process of purchasing is based on how he thinks he is treated. There are no longer term cycles of building brand loyalty. Today, loyalty and brand are built or lost in seconds.

Other research has shown that 86 percent of buyers are willing to pay more in order to obtain a better shopping experience, but only 1 percent believe that salesmen are constantly fulfill their expectations. And the customers' desires are primarily that their time is respectedwhich is shown by the fact that 74 percent of them believe that the most important thing which brand can provide is excellent service. in order to show that they respect the time of their client.

Read more at http://marketingmreza.rs/buducnost-marketinga-je-u-personalizovanom-pristupu/