HELL ENERGY – The Story of Global Success
09/22/2026 • Customer news
Over the past two decades, HELL ENERGY has grown from an ambitious brand seeking to establish itself in the market into one of the most successful international players in the FMCG sector and a significant company in the soft drinks industry. Serbia is one of more than 60 countries where HELL products are available.
Founded in Hungary in 2006, HELL became the leading energy drink brand in its home market by 2010 and has since built a strong international presence. Today, HELL products are available in more than 60 countries, while the brand holds a leading position in the energy drink category in nine markets, according to Nielsen data.
You can read the full article here.