HP Bridges Human Information and Extreme Data to Drive Insight, Foresight, Action

HP extended its Information Optimization portfolio with new solutions that help Instant-On Enterprises turn information, intuition and ideas into insights to drive better decision making. An explosion of data is being driven by new sources that challenge traditional methods for storing and analyzing information. Today, only 15 percent of data is found in structured formats that computers understand. “Human Information,” data found in video, audio, email, texts, social media and more accounts for 85 percent of the world’s data and provides richer meaning by consisting of ideas and concepts. In addition, the growing amount of “extreme information,” generated from sensors and tags provide new opportunities for organizations to exploit. This full continuum of data presents real challenges to today’s enterprises. New research conducted on behalf of HP reveals that more than 50 percent of information within an organization remains unconnected, undiscovered and unused. Nearly one out of two executives surveyed indicated that their organizations lack an effective information strategy that cuts across organizational silos, technologies and strategic functions. In addition, only 2 percent of surveyed executives said their organizations can deliver the right information at the right time to support the right business outcomes 100 percent of the time.