Information Transforming Communication and Sport Evolution

Data, Data Everywhere - Two Key Words Being Social and ScienceOur colleague from Burson-Marsteller, Elaine Cameron, explains in this spectacular blog post the unique difference between these and all other Olympics before, showcasing the unprecedented usage of graphs, statistics, infographs… London 2012 has achieved data records before our information-hungry, socially-engaged audience: e.g. flow of data (60GB of information per second) equivalent to all of Wikipedia every 5 seconds; more than 13,000 Tweets posted per second.Data is not only transforming communications but is also having a profound effect on the evolution of sport itself!We highly recommend the whole article available on Burson-Marsteller blog:
http://burson-marsteller.eu/2012/08/london-2012-trend-spotting-an-evidence-based-olympics/