Life in Lockdown: Record numbers go online for essentials and experiences
Online shopping has
outstripped all other forms of spending over the past month, with more than
half of European shoppers (57 per cent) saying they are shopping online more
than ever and record numbers signing up to virtual experiences like home
fitness classes, TV and film subscriptions and online learning during lockdown.
The research from
Mastercard revealed that one in three Europeans (30 per cent) are spending more
money on virtual experiences, with almost two in three (58 per cent) watching TV
or films through an online subscription service, more than a quarter (26 per
cent) ‘attending’ exercise classes online and 24 per cent virtually visiting
museums and other places of interest. According to the research, the times we
are living in have also made us more generous with more than a quarter (28 per
cent) saying they have donated to charity online in the last month and 14 per
cent donating for the first time.