McDonald''s faceXpress

As a part of the #JaSamUvekJa campaign, McDonald''s Serbia organized a premiere presentation of the "faceXpress" photo station for media in Ušće Shopping Center. The "FaceXpress" photo station, which has a face detection technology, will be located in front of the McDonald''s restaurant in Ušće Shopping Centre from 11th to 17th of May, and then it will be moved to the McDonald''s restaurant at Terazije, from 18th to 24th of May.

The "FaceXpress" photo station, besides its basic purpose of photographing, is able to recognize emotions using the technology of face detection. In this way, the "faceXpress" reads and recognizes the mood of people taking pictures, and accordingly changing background and the messages on these photos.

A special surprise for all guests of the restaurant, which were using the “faceXpress”, will be possibility to displaying their photos, if they chose so, on the video billboards in front of Ušće Shopping Center and Terazije.