Mobile video viewing up over 200 hours a year since 2012

Ericsson launched the seventh edition of its annual ConsumerLab TV & Media Report, which details the enormous and rapid shift in TV and video viewing behaviour toward mobility.

ConsumerLab revealed that the average viewing time on mobile devices has grown by more than 200 hours a year since 2012, or by 1.5 hours a week. A major issue, highlighted by the report, is low consumer satisfaction when trying to find something to watch - 44% of US consumers say they can't find anything to watch on linear TV on a daily basis, an increase of 22 percent compared to the last year. what is also interesting is that consumers continue to embrace binge watching: 37% watch two or more episodes of the same show in row on a weekly basis, more than a fift say they do this daily.