Network Performance Vital For User Loyalty

Improved network performance is vital for ensuring subscriber loyalty among smartphone users, and provides operators with a significant competitive advantage. These findings come from a new report from Ericsson ConsumerLab, which also shows that current mobile networks don’t live up to user expectations.Up to 60 percent of smartphone users say they experience problems at least once a week and just over 30percent encounter problems every day.
To ensure a good user experience, contentneeds to appear on the screenquickly. Relatively lowlevels of satisfaction with network performance are often a result ofsmartphone users becoming tired of waiting.
However, it is not enough for operators simply to improvenetwork performance in the hope that customerswill notice. Communication is essential for improving customerperceptions. Users need to be awarethat things have changed for there to be an impact onsatisfaction levels, and for this to improve their loyalty to the operator.
Full report available at following link.