New Ericsson Consumer Lab - application and video streaming experience determine customer loyalty

Ericsson has revealed new Consumer Lab which studied smartphone users' experience with applications and video streaming and its correlation to customer loyalty toward mobile operators. The study shows that smartphone users facing 11 or more issues weekly are twice as likely to consider switching operators. Alarmingly, two out of five smartphone users claim that they have 11 or more issues weekly, and that video streaming issues are becoming increasingly more common.