Open applications for the new cycle of the project "I AM COURAGEOUS"

Ana and Vlade Divac Foundation with the support of partners - IKEA Serbia and Mastercard, opened a new cycle of the project "I AM COURAGEOUS" to support the economic empowerment of women. From May 25 to July 7, entrepreneurs from all over Serbia will be able to apply on the Foundation's website and present their business and development plans.

The five projects with the greatest potential will receive financial resources that will enable them to develop their business, whether they decide to purchase equipment, packaging, certification or promotion, and the necessary funds are provided by partners from the common fund. In addition, consumers can support this important initiative by paying contactlessly with their Mastercard cards when shopping at the IKEA Serbia Department Store from May 25 to June 15. For each transaction, Mastercard donates 150 dinars to the joint budget of the "I am courageous" project.

'At a time when solidarity is paramount and the battle for equality is still ongoing, it is crucial that we step forward and help each other. We believe that it is substantially important to empower women entrepreneurs to be included in the digital economy as a path to sustainable development and that is why we are glad to, with the Foundation of Ana and Vlade Divac and IKEA, once again support courageous women who are fighting for their own independence on the labor market in Serbia', said Jelena Ristic, director for markets of Serbia, Montenegro and Of Bosnia and Herzegovina in the company Mastercard.