PepsiCo launched Doritos Loaded in Serbia
10/02/2026 • Customer news
PepsiCo and KFC introduced the new KFC x Doritos Loaded product in Serbia in early September, inspired by street food gastronomy and launched across 27 European markets since August.
KFC x Doritos Loaded brings together two iconic brands, combining freshly prepared KFC Strips made from 100% chicken breast with the distinctive crunch of Doritos corn tortilla chips, complemented by ingredients such as avocado, jalapeño peppers and sauces inspired by Mexican flavours.
The product is designed as a complete meal, freshly prepared to order and served in a specially designed Doritos bag that opens horizontally and transforms into a practical serving container. This format helps the product retain its optimal temperature and texture, whether enjoyed in the restaurant or on the go.
A new chapter in the PepsiCo and KFC partnership
The launch marks a significant milestone in the strategic Away From Home partnership between PepsiCo and KFC, bringing together two globally recognised brands to create a new and distinctive way to enjoy a meal.
Developed with equal focus on the needs of consumers and restaurant employees, the concept combines bold flavours and quality ingredients with a simplified preparation process. In this way, it enables a fast and consistent customer experience across all markets where the product is being launched.
“With KFC x Doritos Loaded, we are bringing together two iconic brands to create a bold, flavour-packed experience inspired by street food gastronomy,” said Luiz Perl, Marketing Director, KFC Europe. “The combination of our freshly prepared Crispy Tenders, the signature crunch of Doritos and fresh toppings delivers a unique eating experience that takes the expression ‘Finger Lickin’ Good’ to a whole new level.”
“This launch is a great example of how PepsiCo continues to expand the role of its brands beyond traditional snacking occasions,” said Ivana Obućina, Marketing Manager for the Western Balkans, PepsiCo. “Together with KFC, we have developed a new offering that combines the recognition and appeal of two strong brands with a new way of enjoying a meal. We are delighted to now bring this innovation to consumers in Serbia and, together with KFC, create modern and relevant consumer experiences.”
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