PepsiCo launches European programme to discover and support emerging brands

PepsiCo announced an open call for entrepreneurs to take part in the PepsiCo Nutrition Greenhouse, a collaborative incubator programme designed to nurture the growth of emerging nutrition and health and wellness brands in the food and beverage sector. The new programme focuses on products aimed at European consumers and seeks to identify up to 8 breakthrough brands in the nutrition space. New incubator programme offers €25,000 and €100,000 for fresh ideas. Entrepreneurs whose brands deliver sales of €2 million or less are invited to find out more about the programme and apply at www.nutritiongreenhouse.com by May 15, 2017.