PepsiCo Scores the Uefa Champions League

Lay’s, Gatorade and Pepsi MAX / Pepsi are joining forces with the UEFA Champions League as PepsiCo today announced a new partnership with the prestigious European club football tournament. PepsiCo’s agreement with the UEFA Champions League will officially begin on July 1, prior to the start of the 2015/16 season. Lay’s, Gatorade and Pepsi MAX / Pepsi will serve as lead brands for the tournament. In addition, PepsiCo will also integrate Doritos, Lipton and 7UP brands into the sponsorship programme.