Research Report: Corporate Purpose

According to the latest Burson-Marsteller research, leading global companies believe in corporate purpose. It shows that Communications Directors across all sectors believe that companies that have identified and communicated their Purpose, firstly to their employees and then to wider audiences, are better placed to weather whatever storms come their way, be that leadership change or reputational challenges. The whole report can be found on the following link www.burson-marsteller.com/Newsroom/Lists/PressReleases/dispform.aspx?ID=933