Results of the latest research: How do the most successful use social media

Social media have moved very quickly from the emerging communications trend to a critical part of the media landscape. What has changed since last year´s study, how do the most successful companies use social media in communication, what do experts advise in regards to consumer and users` enagagement, what are the most important geographical differences... you can find answers to all these questions in these results of the Burson-Marsteller research team. www.burson-marsteller.com/Innovation_and_insights/blogs_and_podcasts/BM_Blog/Lists/Posts/Post.aspx?ID=254