Smartphones Change Cities

In a new Ericsson ConsumerLab report, smartphone users in São Paolo, Beijing, New York, London and Tokyo were asked about their interest in, and the potential development of, 18 new services relating to important aspects of city life.
The study asked smartphone users to evaluate new service concepts related to the areas of city life they are most satisfied with – the availability of shopping, restaurants, and leisure facilities. Examples of new services include: social restaurant guides, a digital real-time trainer, situational shopping recommenders, mobile menus and table reservations, and same-day goods delivery. Mass demand for new ICT services has the potential to change city life beyond recognition in only three years.
Traffic is the number one source of dissatisfaction in cities, and 47 percent of smartphone owners in the survey expressed interest in a personal navigator that provides the best travel information for all modes of indoor and outdoor transport, from walking to driving. In the survey, 20-30 percent state that they would use any of the new service concepts on a daily basis, with 40 percent saying they would use traffic-related services every day.Full report is available on following link.