The Social Networks that Deliver the Most-engaged users
YouTube, Google+, and LinkedIn drive the most-engaged social referrals to websites, according to a recent report from Shareaholic.
In its analysis, the company examined the average visit duration, pages per visit, and bounce rate for visitors referred to its network of 200,000+ websites from eight social media platforms: Facebook, Google+, LinkedIn, Pinterest, Reddit, Twitter, StumbleUpon, and YouTube.
- On average, YouTube was the top performer across all three metrics. The video platform''s referrals to websites have the lowest average bounce rate (43.19 percent), the highest pages per visit (2.99), and the longest visit duration (227.82 seconds).
- Google+ users, on average, spend more than three minutes diving into content on websites shared by connections in their circles; they also visit 2.45 pages during each visit and bounce only 50.63 percent of the time.
- LinkedIn users spend 2:13 minutes on average on each link they click, viewing 2.23 pages with each visit, and bouncing 51.28 percent of the time.
Source: PR Daily
