Survey: 75% of Journalists Find "Targetted" Press Release Useful

It may surprise us, but it seems that the traditional press release sent via email is still very efficient - amazing 75% of journalists say so. On the other hand, there are numerous new tools and channels we are presented with the technology and internet development and it appears they possess a very high level of attractiveness, though their performance seems to differ and depend a lot on the actual activity. This is only a preview of the results of a great international survey conducted among the media and about the journalists` needs, which helps us greatly to enhance the profession, media relations and especially our own results with clients. For more about the survey and results, please visit www.mediabistro.com/prnewser/survey-75-of-journalists-find-targeted-press-releases-useful_b4027