Tamara Bekčić and Milena Avramović Bjelica: Different Perspectives Work When You Share the Same Values
06/18/2026 • Agency news
In an interview with Media Marketing, the founders of Chapter 4 Communication Consulting reflected on the challenges facing independent agencies, the changes brought by artificial intelligence, and the importance of trust in business relationships.
Three years before founding Chapter 4 Communication Consulting, Tamara Bekčić and Milena Avramović Bjelica had already built extensive experience across different segments of the communications industry. One entered the profession through work in international organizations, strategic consulting, and the development of public relations teams, while the other brought analytical thinking, structure, and valuable experience working with technology companies from an engineering background. Today, sixteen years after establishing the agency, their partnership remains one of the key foundations on which they build their business and client relationships.
You can read the full article here.
The interview was published on the Media Marketing website.
