Video PR Case Study from Burson-Marsteller

Here we have an excellent, video case study from a leading global PR network.
Namely, in 2011, Poland assumed the rotating presidency of the Council of the European Union for the first time. Burson-Marsteller was retained to build a positive image of the Polish presidency and Poland as a country, among stakeholders in Brussels.
www.youtube.com/watch?v=vT-UPkMZWJA&list=UUrNO6DQpDGFVtM2UNXUT5sg&index=1