You can’t put a price on love…especially when it comes to Valentine’s day

The annual “Mastercard Love Index”, which looked at shopper behaviour in more than 200 territories around the globe, highlights that money is no object when it comes to creating a special experience to show love on the most romantic day of the year. The analysis of payment card transactions over a three-year period, has revealed that sentimental spending for Valentine’s day has increased by 49 percent. While the majority of purchases still happen in person, love is the latest thing to go digital, with a 37 percent increase in the number of online transactions.