You will not believe what we heard on 14 pro PR conference

On the recommendation and with the support of my team Chapter 4, 08 and 09 April, I attended the 14th PRO PR Conference which this year was held in Becici, Hotel Splendid (I myself was surprised tradition, and congratulations to the organizers for their perseverance ).

The conference was opened by turning its organizing committee Danijel Koletić, letting a tear in honor of the conference. I sponsor, of course (Water Suza prim.aut.). The conference began with a presentation of Natalija Milic, Corporate Affairs and Internal Communication manager in the brewery Trebjesa. From presentations to set aside an insight to the Montenegrin market, which equally applies to Serbia, and refers to the perception of CSR activities. As with us, many companies consider themselves to be socially responsible because they donate funds, have signed the UN Global Compact, with ISO 26 000, and some because they are paid regular wages (?!). I believe that every comment is unnecessary.

One of the most interesting lectures was a lecture Zeynep Dereli, which comes from the company APCO Worldwide. The topic of her lecture was The Art of Business Diplomacy (loosely translated). Zeynep through his lecture pointed to the economic impact of social factors and factors in the creation and growth of new businesses. In addition, they emphasized the importance of cooperation with decision makers and those who set policies that reflect the international business. Good business diplomacy is essentially associated with PR campaigns, and the conclusion is that the art of good business diplomacy grows exponentially with good PR. This exposure is particularly interesting from the perspective of the moment happens, due to the Panama affair Papers, which is a couple of days before that rocked the corporate sector, but also the governments of some serious country.

Cormac Liam Smith, representative of the British LG Communications agency specializing in PR of local governments in Britain, presented the two campaigns of local authorities whose common denominator is a focus on improving people's lives. The focus of his presentation was on the correct understanding of target audiences, setting realistic goals and presentation of results achieved citizens. In the name of all the praise Kamanje "You would not do this at home," carried out in order to clean the streets of Kingston become even cleaner. I'm not sure when we would give something like results, but would certainly have a great repercussion on social networks :).

Georg-Dieter Herbst, professor at the University of Arts in Berlin, gave a presentation on the topic of PR in the digital world and leadership in digital communications. As key features of digital media, Herbst singled out: integration, accessibility, connectivity and interactivity. More interesting than that is the result of research on whether social network users want brands to networks. The results indicate that there are three types of users:

1. those who have contact with companies and brands on social networks,

2. Those who expect concrete benefits from the kind of contact, and

3. Those who have an emotional relationship with the companies and brands.
As reasons for the monitoring of certain brands, 81.6 percent of respondents say the search for information, a certain sympathy for the brand grown 65 per cent, for entertainment trace 36.8 percent, benefits and promotions are the motive for 36 percent, and with some of the brands identified 33, 1 percent of respondents. Also, it is interesting that 44 percent of social network users have an emotional connection to a maximum of 10 brands. Only 28 percent of respondents indicated that they have an emotional connection to more than 10 brands.

At this session comes after the research results and recommendations of the World Communication Forum in Davos, according to which the communication mission, not a service, and now we have an ideal workforce in PR ... of the '90s. "Communicate dreams, but reality," as well as "Do not be noisy, be phenomenal 'recommendations are coming from Hegija Gabor, Director of World Communication Forum in Davos. His speech closed the assertion that Facebook is the world's nations 1. Part of this exposition is dedicated to communication trends by gender Holmes, author Holmsovog report. His opinions can be heard at this link. Certainly Pol Holmes remains one of the best PR lecturer I have ever heard and my strong recommendation for the speakers the organizers of similar conferences.

Excellent lecture held and Juliet Griaznova, Vice President of the Russian PR Association. The topic of her presentation was the generation Z and their perception of information. These are the kids that they still know so little since they were born in the period from 1995 to 2010, and that only formed as a personality. Unusual results are typical of Z's in Russia, and to be honest I'm not sure how to relate to kids in other parts of the world. And here's why. It is a generation that reads. Reads fiction and into paper format. We'd love to read more. They do not buy e-books, but when downloading and use them only if they are free. Their favorite writers Erich Maria Remarque, Tolstoy and Antoine de Saint-Exupery. So says research. Compared to adults who have a 6.9 devices, members of Generation Z have only 2.7 devices. It is interesting that 55 percent of them prefer to live in the past, and only 15 percent in the future. Myself in 46 percent of cases are seen as employees of multinational corporations, 34 per cent as self-employed, while only 20 percent see themselves as civil servants. The conclusions of the research about the generation Z can be seen on this slide. Given that our market is only revealed Milenijalse as the theme, I believe that our kids Z be the focus for only about five years.

Unfortunately, the conference announced lacking Isabel Evans, representative of Facebook's partner agencies, as well as Lena Getmanskaja, manager of media relations at the Hermitage Museum of St. Petersburg. I hope that next year will be a chance to hear them.

By next year, and the 15th anniversary of the conference, which will be held in Terme Tuhelj in Croatia, we are left with time to think and look around, because the tendency here, only to be separated from floods everything which we are surrounded.